Article by Amy Bauer

In addition to the efforts of businesses throughout the floral industry to raise awareness of their own offerings and services, the industry consistently has been searching for the formula to tap into those elusive shoppers who aren’t choosing flowers, thereby increasing floral consumption across the board. Different tactics have been used over the years. Today, a group is closing in on determining whether another attempt at a unified national promotion of fresh cut flowers and greens is the answer to raising demand. To better understand their efforts, we look at past and present promotional, advertising and public-relations campaigns.

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